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What do u do if u get 80k requests for a free bag giveaway, and only have 3k bags? Not this: Sorry, We Ran Out Of Free Tote Bags..Buy Some Wine Instead

Consumerist - Sorry, We Ran Out Of Free Tote Bags..Buy Some Wine Instead - Wine

Pacific Rim's experience with their totebag giveaway should serve as a cautionary tale to any company that wants to put up a nice, limited-scale offer of free stuff online.
Pacific Rim gave away "Save Water/Drink Riesling" cloth totebags for free on their Web site. The deal went viral, and was featured on Buxr and, yes, even on Consumerist's very own Morning Deals on June 1st. The company didn't quite expect what happened next—they received 80,000 requests for the 3,000 tote bags they had planned to give away. Oops. Their system wasn't even set up to cut off the deal after 3,000 requests.
They sent an e-mail out to the last 77,000 people to sign up for the freebie

 

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